Without context, then yes I would definitely say those ratings are poor for the new episodes. Barely surpassing 1 million views is really low considering that Spongebob reruns can get an average of 3 million views per episode.
However, given how poorly nickelodeon has handled The Legend of Korra and all the marketing and advertising that comes with that, it honestly isn’t that surprising. The studio has allowed episodes to be leaked, which is something they have done many times before with ATLA and LOK, released a trailer for the new book only a month before it premiered, and has started airing the new episodes as hour long premieres, which shortens the presence of Korra on nick and shortens the build up of interest. When you compare all of this to the amount of marketing and build up they do for Spongebob it’s clear to see that they simply do not know what they’re doing. It’s incredibly frustrating and nick seems to almost want to see the show not succeed.
If you want to read more about how nick has failed this show, you can read this excellent write up by dongbufeng regarding nick’s inability to maintain a culture of fandom for Korra.
Nickelodeon has ALWAYS paid dust to ATLA, and they’re doing it now to Korra.
I remember in one KCA, ATLA was nominated for best cartoon along with Spongebob. Spongebob always wins that category, until ATLA was nominated and won. Nickelodeon usually shows the nominees and gives the award during the ceremony, but when ATLA won, it was only recognized for three seconds at the bottom of the screen. Yes, it’s stupid to point this irrelevant award show out, but it was made clear that day that Nickelodeon barely cares to acknowledge ATLA. They’ll continue having this attitude with Korra, from its beginning to its end.
Plus lets not forget the fact that they only gave Bryke 12 episodes for one season for a new show in the same universe at the beginning, even though they know how much us fans love ATLA, but that’s none of my business.
Voice Actors and Actresses from Avatar The Last Airbender who came back with new characters in The Legend of Korra.
What a cool post! Once again, the hardest working fans in the business. Also, as illustrated by these graphics, if you hear a voice on ATLA/LOK there is a strong chance it was performed by Grey DeLisle. Although Dee Bradley Baker might have more screen time due to all the animal chirps and grumbles. Either way, Grey and Dee could easily voice an entire series together—just the two of them covering all the characters—and the audience would be none the wiser without checking the credits.